We have written this data protection declaration (version 25.01.2020-311146194) in order to explain to you in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679 what information we collect, how we use data and what decision options you have as a visitor to this website ,
Automatic data storage
When you visit websites these days, certain information is automatically created and saved, including on this website.
If you visit our website as you are now, our web server (computer on which this website is stored) automatically stores data such as
* the address (URL) of the website accessed
* Browser and browser version
* the operating system used
* the address (URL) of the previously visited page (referrer URL)
* the host name and the IP address of the device from which access is being made
* Date and Time
in files (web server log files).
Usually web server log files are saved for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out that this data will be viewed in the event of illegal behavior.
The legal basis according to Article 6 paragraph 1 f GDPR (lawfulness of processing) is that there is a legitimate interest in enabling the error-free operation of this website by recording web server log files.
cookies
Our website uses HTTP cookies to store user-specific data.
Below we explain what cookies are and why they are used so that you can better understand the following data protection declaration.
What exactly are cookies?
Whenever you surf the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More specifically, they are HTTP cookies because there are also other cookies for other areas of application. HTTP cookies are small files that our website stores on your computer. These cookie files are automatically placed in the cookie folder, the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you your usual standard setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our website, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie is to be assessed individually, since each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “pests”. Cookies also cannot access information from your PC.
For example, cookie data can look like this:
* Name: _ga
* Expiry time: 2 years
* Use: Differentiation of website visitors
* Exemplary value: GA1.2.1326744211.152311146194
A browser should support the following minimum sizes:
* A cookie should contain at least 4096 bytes
* At least 50 cookies should be saved per domain
* A total of at least 3000 cookies should be able to be saved
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the data protection declaration. At this point we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:
Strictly necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed if a user places a product in the shopping cart, then surfs on other pages and only later checks out. These cookies do not delete the shopping cart, even if the user closes his browser window.
Functional cookies
ThisCookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and behavior of the website in different browsers.
Targeted cookies
These cookies make it easier to use. For example, entered locations, font sizes or form data are saved.
Advertising cookies
These cookies are also called targeting cookies. They serve to deliver customized advertising to the user. This can be very practical, but it can also be very annoying.
When you visit a website for the first time, you are usually asked which of these types of cookies you want to allow. And of course this decision is also saved in a cookie.
How can I delete cookies?
You decide how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing or disabling them. For example, you can block third-party cookies but allow all other cookies.
If you want to determine which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether you want to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search terms “Delete cookies Chrome” or “Deactivate cookies Chrome” in the case of a Chrome browser or exchange the word “Chrome” for the name of your browser, e.g. Edge, Firefox, Safari off.
What about my data protection?
The so-called “Cookie Policy” has been in existence since 2009. This states that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the cookie guidelines were not implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the Telemedia Act (TMG).
If you want to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments by the Internet Engineering Task Force (IETF) called “HTTP State Management Mechanism”.
Storage of personal data
Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal information in the context of the submission of a form or comments in the blog, will be collected by us together with the time and the IP address. Address used only for the specified purpose, kept safe and not passed on to third parties.
We therefore use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We will not pass on your personal data without consent, but we cannot rule out that this data will be viewed in the event of illegal behavior.
If you send us personal data by e-mail – thus outside of this website – we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.
The legal basis according to Article 6 Paragraph 1 a GDPR (lawfulness of processing) is that you give us your consent to the processing of the data you have entered. You can revoke this consent at any time – an informal email is sufficient, you will find our contact details in the imprint.
Rights under the General Data Protection Regulation
According to the provisions of the GDPR, you have the following basic rights:
* Right to rectification (Article 16 GDPR)
* Right to erasure (“right to be forgotten”) (Article 17 GDPR)
* Right to restriction of processing (Article 18 GDPR)
* Right to notification – notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
* Right to data portability (Article 20 GDPR)
* Right to object (Article 21 GDPR)
* Right, not oneto be subjected to a decision based solely on automated processing – including profiling (Article 22 GDPR)
If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
Evaluation of visitor behavior
In the following data protection declaration we inform you whether and how we evaluate data from your visit to this website. The evaluation of the data collected is usually anonymous and we cannot infer your person from your behavior on this website.
You can find out more about the possibilities of contradicting this evaluation of the visit data in the following data protection declaration.
TLS encryption with https
We use https to transmit data securely on the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer protection by the small lock symbol in the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.
Google Maps privacy policy
We use Google Maps from Google Inc. on our website (1600 Amphitheater Parkway Mountain View, CA 94043, USA). With Google Maps, we can visualize locations better and thus improve our service. By using Google Maps, data is transferred to Google and stored on the Google servers. Here we want to go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
What is Google Maps?
Google Maps is an online map service from Google Inc. With Google Maps you can search for exact locations of cities, sights, accommodation or companies on the Internet using a PC or an app. If companies are represented on Google My Business, additional information about the company is displayed in addition to the location. In order to show the way to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the surface of the earth as a road map or as an aerial or satellite image. Thanks to the Street View images and the high quality satellite images, very precise representations are possible.
Why do we use Google Maps on our website?
All our efforts on this page aim to offer you a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. Thanks to Google Maps, you can see at a glance where we are based. The route description always shows you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.
What data does Google Maps store?
In order for Google Maps to be able to offer its full service, the company must record and store data about you. This includes, among other things, the search terms entered, your IP address and the latitude and longitude coordinates. If you use the route planner function, the entered start address is also saved. However, this data storage happens on the Google Maps website. We can only inform you about it, but we cannot influence it. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google primarily uses this data to optimize its own services and to provide individual, personalized advertising for you.
The following cookie is set in your browser due to the integration of Google Maps:
* Name: NID
* Expiry time: after 6 months
* Use: NID is used by Google to adapt advertisements to your Google search. With the help of cookies, Google “remembers” your most frequently entered search queries or your previous interaction with ads. So you always get tailor-made advertisements. The cookie contains a unique ID that Google uses to collect the user’s personal settings for advertising purposes.
* Example value: 188 = h26c1Ktha7fCQTx8rXgLyATyITJ311146194
Note: We cannot guarantee the completeness of the information in the stored data. Changes to Google can never be ruled out, especially when using cookies. About the cookieTo identify e NID, a separate test page was created, where only Google Maps was integrated.
How long and where is the data stored?
The Google servers are located in data centers around the world. Most of the servers are located in America. For this reason, your data is increasingly being stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Google distributes the data on various data carriers. This means that the data can be called up more quickly and is better protected against any manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with Google hardware or a natural disaster affects the servers, the data is likely to remain protected.
Google stores some data for a specified period of time. For other data, Google only offers the option to delete it manually. The company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 or 18 months.
How can I delete my data or prevent data storage?
With the automatic deletion of location and activity data introduced in 2019, information on location determination and web / app activity – depending on your decision – is either saved for 3 or 18 months and then deleted. You can also manually delete this data from the history at any time using the Google account. If you want to completely prevent your location from being recorded, you must pause the “Web and app activity” section in the Google account. Click “Data and Personalization” and then click the “Activity Setting” option. Here you can switch the activities on or off.
You can also deactivate, delete or manage individual cookies in your browser. Depending on the browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
If you basically do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about data processing from Google, we recommend the company’s own data protection declaration at https://policies.google.com/privacy?hl=de.
Google Fonts privacy policy
We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website.
You do not have to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts / fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information will be transmitted to Google while you are using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at what the data storage looks like in detail.
What are Google fonts?
Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC provides for free use.
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses. So we can use them freely without paying license fees.
Why do we use Google Fonts on our website?
With Google Fonts we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is especially for use with mobileTerminal devices a big advantage. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are so-called secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort text or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod).
We use Google Fonts so that we can present our entire online service as nicely and consistently as possible. According to Art. 6 para. 1 f lit. F DSGVO already represents a “legitimate interest” in the processing of personal data. In this case, “legitimate interest” means legal as well as economic or non-material interests that are recognized by the legal system.
What data does Google store?
When you visit our website, the fonts are downloaded via a Google server. This external call transfers data to the Google server. This is how Google also recognizes that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the collection, storage and use of end-user data to what is necessary for the efficient provision of fonts. Incidentally, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software area. Google Fonts stores CSS and font requests securely with Google and is therefore protected. Google can determine the popularity of the fonts from the collected usage figures. Google publishes the results on internal analysis sites such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. BigQuery is a web service from Google for companies that want to move and analyze large amounts of data.
However, it should also be borne in mind that with every Google Font request, information such as IP address, language settings, screen resolution of the browser, version of the browser and name of the browser are automatically transferred to the Google server. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.
How long and where is the data stored?
Google stores requests for CSS assets on your servers, which are mainly located outside the EU, for a day. This enables us to use the fonts using a Google stylesheet. A stylesheet is a format template that you can use to quickly and easily, e.g. can change the design or font of a website.
The font files are saved by Google for one year. Google’s goal is to fundamentally improve the loading time of websites. If millions of websites refer to the same fonts, they are cached after the first visit and reappear immediately on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.
How can I delete my data or prevent data storage?
The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To be able to delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=311146194. In this case, you only prevent data storage if you do not visit our website.
Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of fonts and get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311146194. Although Google deals with data protection-related matters there, it does not contain any really detailed information about data storage. It is relatively difficult (almost impossible) to get really accurate information about stored data from Google.
You can also find out which data is collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.
Google Fonts Local Privacy Policy
We use Google Fonts from Google Inc. (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. We have the Google fonts locally, i.e. on our web server – not on the Google servers. As a result, there is no connection to Google servers and therefore no data transmission or storage.
What are Google fonts?
Google Fonts (formerly Google Web Fonts) is an interactive directory with more than 800 fonts that Google LLC provides for free use. With Google Fonts you could use the fonts without uploading them to your own server. However, in order to prevent any information transfer to the Google server, we downloaded the fonts to our server. In this way we act in compliance with data protection and do not send any data to Google Fonts.
Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of fonts and get the most out of our website. You can find more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=311146194.
Google Analytics privacy policy
We use the analysis tracking tool Google Analytics (GA) from the American company Google LLC (1600 Amphitheater Parkway Mountain View, CA 94043, USA) on our website. Google Analytics collects data about your actions on our website. If you click on a link, for example, this action is saved in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following we will go into more detail about the tracking tool and, above all, inform you about which data is stored and how you can prevent this.
What is Google Analytics?
Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics server and stored there.
Google processes the data and we get reports about your user behavior. These can include the following reports:
* Target group reports: We get to know our users better through target group reports and know more precisely who is interested in our service.
* Ad reports: Ad reports enable us to analyze and improve our online advertising more easily.
* Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
* Behavior reports: Here we learn how you interact with our website. We can understand which way you travel on our site and which links you click.
* Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, if you change from a pure website visitor to a buyer or newsletter subscriber. With the help of these reports, we can learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
* Real-time reports: Here we always find out immediately what is happening on our website. For example, we see how many users are currently reading this text.
Why do we use Google Analytics on our website?
Our goal with this website is clear: we want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.
The statistically evaluated data show us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it can be found more easily by interested people on Google. On the other hand, the data help us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also help us to carry out our advertising and marketing measures more individually and more cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.
What data does Google Analytics store?
Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is saved together with this user ID. It is only possible to select pseudonymous user profilesErten.
Labels such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator approve it. Exceptions may occur if it is required by law.
The following cookies are used by Google Analytics:
Name: _ga
Value: 2.1326744211.152311146194-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it serves to differentiate between website visitors.
Expiry date: after 2 years
Name: _gid
Value: 2.1687193234.152311146194-1
Purpose: The cookie also serves to differentiate between website visitors
Expiry date: after 24 hours
Name: _gat_gtag_UA_ <property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is given the name _dc_gtm_ <property-id>.
Expiry date: after 1 minute
Name: AMP_TOKEN
Value: no information
Purpose: The cookie has a token with which a user ID can be retrieved from the AMP client ID service. Other possible values indicate a deregistration, a request or an error.
Expiration date: after 30 seconds up to a year
Name: __utma
Value: 1564498958.1564498958.1564498958.1
Purpose: With this cookie you can track your behavior on the website and measure its performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_ <property-id> to throttle the request rate.
Expiry date: after 10 minutes
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only saved until you close the browser.
Expiration date: After closing the browser
Name: __utmz
Value: m | utmccn = (referral) | utmcmd = referral | utmcct = /
Purpose: The cookie is used to identify the source of traffic on our website. This means that the cookie stores where you came to our website from. That could have been another page or an advertisement.
Expiry date: after 6 months
Name: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is updated whenever information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be complete, since Google keeps changing the choice of its cookies.
Here we show you an overview of the most important data that is collected with Google Analytics:
Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This is how we get information about where you are on our site.
Session duration: Google refers to the time you spend on our website without leaving the website. If you have been inactive for 20 minutes, the session ends automatically.
Bouncerate: A bounce is said if you only view one page on our website and then leave our website.
Account creation: If you create an account or place an order on our website, Google Analytics collects this data.
IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.
Technical information: The technical information includes, among other things, your browser type, your Internet provider or your screen resolution.
Source of origin: Google Analytics or us are of course also interested in which website or which advertising you came to our site.
Other data include contact details, any ratings, playing media (e.g. if you play a video on our site), sharing content via social media or adding it to your favorites. The list has no claim to completeness and is only used for a general orientation of data storage by Google Analytics.
How long and where is the data stored?
Google has spread your servers around the world. Most of the servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de
Your data is distributed on various physical data carriers. This has the advantage that the data can be called up more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.
Google Analytics has a standard retention period of 26 months for your user data. Then your user data will be deleted. However, we have the option of choosing the retention period for user data. We have five options:
* Deletion after 14 months
* Deletion after 26 months
* Deletion after 38 months
* Deletion after 50 months
* No automatic deletion
When the specified period has expired, the data is deleted once a month. This retention period applies to your data, which are linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are saved independently of user data. Aggregated data is a combination of individual data into a larger unit.
How can I delete my data or prevent data storage?
According to the data protection law of the European Union, you have the right to receive information about your data, to update it, to delete it or to restrict it. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables data collection by Google Analytics.
If you want to deactivate, delete or manage cookies (regardless of Google Analytics), there is a separate instruction for each browser:
Chrome: delete, activate and manage cookies in Chrome
Safari: Manage cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: delete and manage cookies
Microsoft Edge: delete and manage cookies
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure data transfer of personal data. More information can be found at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311146194. We hope we were able to provide you with the most important information about data processing from Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245 ? hl = en.
Google Analytics IP anonymization
We have implemented the IP address anonymization of Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations from the local data protection authorities if they prohibit the storage of the complete IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed.
You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.
Google Analytics reports on demographics and interests
We have activated the functions for advertising reports in Google Analytics. Demographics and interests reports include age, gender, and interests. This enables us to get a better picture of our users without being able to assign this data to individual people. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
You can stop using the activities and information of your Google account under “Settings for advertising” on https://adssettings.google.com/authenticated via checkbox.
Google Analytics deactivation link
If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: Deleting cookies, using the incognito / private mode of your browser, or using another browser leads to thisss data is collected again.
[google_analytics_optout] Disable Google Analytics [/ google_analytics_optout]
Google Analytics add-on for data processing
We have concluded a direct customer contract for the use of Google Analytics with Google by accepting the “Addition to data processing” in Google Analytics.
You can find out more about the add-on for data processing for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals privacy policy:
We have activated the Google signals in Google Analytics. The existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) are updated in order to receive summarized and anonymized data from you, provided that you have allowed personalized ads in your Google account.
The special thing about it is that it is a cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize when you view a product on our website using a smartphone and only later buy the product using a laptop. Thanks to the activation of Google signals, we can start cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
In Google Analytics, further visitor data such as location, search history, YouTube history and data about your actions on our website are recorded by the Google signals. This will give Google better advertising reports and more useful information about your interests and demographics. This includes your age, which language you speak, where you live or which gender you belong to. In addition, there are also social criteria such as your job, your marital status or your income. All of these features help Google Analytics to define groups of people or target groups.
The reports also help us to better assess your behavior, your wishes and interests. This enables us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. It is always summarized and anonymous data and never individual data. You can manage or delete this data in your Google account.